Easy finance, cards push white goods sales

Consumer finance strategies and recognition card purchases are gradually enjoying a greater share in the sale of consumer durables.

Consumer lasting makers and retail merchants have got observed that as more than consumers purchase insurance premium merchandises such as as LCDs, high-end refrigerators, washing machines and IT products, the curved shape is shifting towards recognition purchases.

Increased liquidness and unaffordable existent estate costs have got fuelled demand for insurance premium White commodity as the Rs 25,000-crore consumer durable goods industry beat out its ain outlooks during the gala season.

However, the industry is slowly observing the popularity of consumer finance strategies among buyers.

Sukhpreet Singh, general manager, trade name marketing, Whirlpool India, said, "The durable goods industry is seeing a gradual tendency towards funding purchases, particularly at the entry-level and high-end products. Almost 20 per cent of place contraptions gross sales come up through funding options, but the figure could be bigger if we take into business relationship unorganised funding too."

The company have observed that consumers are ready to purchase contraptions for Rs 12,000-13,000 and are even willing to stretch along their budgets, choose for a less EMI payment option and purchase an upgraded theoretical account in the category.

Korean durable goods company Samsung, which registered a 30 per cent leap in place contraptions gross gross sales during the festival period, reported an norm 10 per cent addition in sales from consumer finance schemes.

"Finance strategies contributed about 30 per cent of the sale of insurance premium merchandises with an norm purchase terms of Rs 35,000. The part of consumer finance among mass merchandises was 20 per cent, up 5 per cent from the former year," said a company executive.

Nilesh Gupta, managing spouse of Mumbai-based retail chain, Vijay Sales, said, "Consumers are inclined towards buying insurance premium merchandises through recognition card game as there are moneymaking offerings available. Recognition card-based gross gross sales shot up to 40 per cent from the conventional 15 per cent figure."

Manoj Kumar, head, consumer durables, Home Solutions Retail, portion of the Future Group, said, "Credit card purchases accounted for 30-35 per cent of the sales of e-zone and Electronics Bazaar. Though the marketplace share is big in larger metropolises such as as as Bangalore, little Centres such as Indore and Agra, also contributed visibly."

Sachin Khandelwal, head-card products, ICICI Bank, attributed this tendency to the outgrowth of organised retailing in consumer durable goods and the overall addition in credence of recognition card payments amongst retailers.

"Credit card purchases are gaining popularity particularly in consumer durable goods and jewelry as retailing is getting more than organised and also moving into larger formats. The Banks are also increasing their web and partnering with regional retail iron for promotions," Khandelwal said.

Whirlpool's Singh observed that durable goods funding necessitates to stabilise, as fiscal establishments tended to be inconsistent with their strategies.

CREDIT IS cool

The consumer curved shape is changing as more than consumers are buying high-end refrigerators, LCDs, washing machines and IT merchandises on recognition purchases and finance strategies
Samsung registered a 10 per cent rise in gross gross gross sales on consumer finance schemes, while e-zone and Electronics Bazaar posted 30-35 per cent rise in sales
Credit card-based sales shot up to 40 per cent from 15%